At a social event not long ago, a bright millennial named Grace asked me what I do for a living. I had just returned from the PSAI’s Annual Convention and Trade Show, so I attempted to describe the event — the people, the education, the massive trucks and booths filled with products. She had no clue what I was talking about. “Why would you travel somewhere to see equipment and learn what others do in their businesses?” Grace asked. “Just use Instagram.”
The PSAI has held a Convention and Trade Show for 49 years. This year, in Portland, we had some















