A big fish is anyone who is of a higher stature than you normally play with, and if you land them, it will move you into a whole new level of clientele. They may be spending bigger money and as a result, they will expect that you have the professionalism to satisfy their needs. Yet big fish – in your case, perhaps those hosting a large special event in need of portable sanitation — have so many people who want to work with them that they are often even more demanding than most people anticipate.
So how do you manage
