From analyzing financial metrics to rating employees’ performance to ensuring that training and quality-control measures are effective, A-1 Little John Site Services in Denison, Texas, embraces a data-centric business strategy.
Owners Jim and Shellee Copeland and their three sons — Clay, Cody and Cole — have parlayed this penchant for crunching numbers into a well-diversified, multimillion-dollar-per-year company.“My dad is a third-generation entrepreneur and Clay and I are fourth-generation entrepreneurs, so we just know business,” says Cody Copeland, age 27, vice president of sales. He notes that he has a college degree in economics while Clay, vice president of operations, and his
