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In our industry, service technicians are often the unsung heroes working many roles that aren’t always recognized. They are the face of the company to customers, the stewards of health and safety, and the watchdogs who keep equipment in top condition. If you’re an owner, you know this. If you are a service technician, you certainly know this. Yet too often the role is seen from the outside as an entry-level job rather than a viable long-term career. For operators seeking stability and retention (a pain point I hear echoed by PSAI members again and again), elevating the service tech role
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