How do you build a successful relationship with special event customers? In today’s tech-savvy world, you might start with a simple “Like” on a social media page, says Scott Thone, the president and co-owner of Portable Sanitation Inc. (dba Arkansas Portable Toilets) in North Little Rock, Arkansas, who uses Facebook and Twitter to connect with new accounts.If you’re a proactive problem-solver you generally will be the hero.1. Like, follow, comment, tagThone compares social media to the old-school method of making sales calls. “It tends to be a fairly nonthreatening way of cold calling folks,” he says, noting that social media
