Marketing Articles

The weeks following the holidays are a great time to evaluate the business and set goals for financial, marketing and employee performance.

The PROs at Service Sanitation know that singing loud for all to hear is the fastest way to spread holiday cheer

Following a small-business dream, Jeff Pederson made his share of mistakes along the way. But now his portable sanitation business is looking up.

Here are 10 conclusions I reached about an industry that has proven nimble and resilient in the face of disaster.

The social media platform no doubt has plenty of users — and potential customers — but it takes a little knowledge on how its advertising features work to best reach those people

Despite having no background in the portable sanitation industry, David and Nicole Spencer recognized potential in a flagging restroom company and pounced on it.

For a growing number of your customers, the basic portable restroom is not good enough. You need to offer them the VIP treatment.

The content of your company website has many purposes, but ultimately its goal is to help sell potential customers on your services. It’s hard to generate content that is good and truly serves that purpose. Here are some tips.

The things that were applicable to your online marketing strategy five years ago may no longer be relevant. Here are five tips to keep in mind.

With COVID-19 flattening face-to-face contact, consider email to build relationships with portable restroom customers