Marketing Articles

No change in your company should go forward without a revision to your business plan

Making use of the live video feature on platforms like Facebook and Instagram can help boost brand awareness and build customer trust

With the profusion of social media options, ‘Magic’ Mike Benson decided to pick just one and go all-in marketing his portable sanitation business

Showman and Louisville-area DJ Mike Benson is a nonstop promoter for the value of quality portable sanitation service

This story is the second in a two-part series about Pit Stop Portables’ creative marketing efforts

This is the first in a two-part series about creative marketing

Take a hard look at the content of the "About" section on your website. Is it really doing all it can to bring in new business?

A little creativity, and the sacrifice of a unit or two, can go a long way to improve brand visibility during the holidays

Marketing your business is beneficial no doubt, but more isn’t necessarily better. It’s important to know when it’s time to ramp up marketing efforts and when it’s best to scale back.

A-OK Waste Services raised awareness for its services by helping an Earth Day event. What can you do to give back to your hometown and reap good publicity?

When Carolyn Kahle pulls up to a Texas construction site and starts cleaning restrooms, she has to work to assert her spot in a male-dominated environment

Iowa’s A King’s Throne succeeds by concentrating on personal service, treating employees right and a commitment to the communities it serves

From spring to fall, Louisville’s Moon Portable Restrooms sets up and services restrooms at monthly Waterfront Wednesday concerts.