Question:
I am new to the portable restroom business and trying to learn our customers’ needs. Have any of you ever conducted a survey of your customers? If so, do you have any suggestions?
Answers:
I always go and visit customers and shoot the breeze with them as soon as the job starts. I take an interest in the project and show real interest in their work. I ask them lots of questions and spot further areas where we can secure more work or supply different services that they would never have known we did. I learned a vital lesson in business when I was a young salesman and that is that “People buy People first.” If they like you, then they will love your business.
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I don’t do surveys, but try to meet with my customers as much as possible. This business is about relationships. I am in a small area so it may be easier for me than those who service bigger cities.
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I encourage my drivers to stop and chitchat with the customer for a couple of minutes during their route. It really does build relationships.
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