Do you remember making “cold calls”? In business, this refers to using the telephone to reach out to new customers. For portable restroom operators, this might mean Googling home construction companies and dialing their office numbers, hoping to reach a decision-makers who need restrooms for their next project.
Not only do I remember making cold calls in my world of trade publishing, I recall when it was the best or only way to introduce myself to contractors — outside of meeting them at trade events like the WWETT Show. This was before the mobile phone and caller ID, when business owners
