When summer special events wind down, many portable restroom operators face a drop in activity. However, winter months don’t have to mean stagnant revenue. By diversifying services and targeting cold-weather opportunities, companies can secure steady income and stabilize cash flow year-round.
1. Winter construction and infrastructure projects
While homebuilding may taper off, major commercial construction, roadwork and utility projects continue through the winter. Securing long-term rentals on these sites provides dependable monthly revenue throughout the coldest months.
For more information on bidding for government contracts, read this At Your Service column by Jeff and Terri Wigley.
2. Ski resorts and winter sports venues
Ski areas, ice skating rinks and sledding hills experience peak traffic during winter. PROs can offer specialized units, heated restroom trailers and extra handwashing stations to accommodate high seasonal visitor counts.
Fuel the possibilities with a read about a small PRO with a big break, providing sanitation services for the Super Bowl.
3. Holiday light displays and seasonal festivals
From November through January, drive-through light shows, holiday markets and seasonal ice festivals draw large crowds. These multiweek community attractions require reliable, well-maintained sanitation facilities.
Or join in sponsoring and volunteering at a community event or toy drive, like Mike Benson of A-1 Porta Potty in Indiana.
4. Municipal emergency and weather-response contracts
Winter storms, severe freezing, and water main breaks often lead to emergency utility outages. Establishing contracts with local municipalities and emergency response agencies opens up rapid-deployment rental opportunities.
To read about a PRO providing emergency and winter services in the Poconos, check out “Jake McWilliams’ Advice to Restroom Startups: Plan Your Work and Work Your Plan.”
5. Industrial and warehouse seasonal offloading
Holiday logistics peaks prompt distribution centers, shipping hubs and agricultural processors to hire temporary workers and expand yard operations, driving the need for supplemental onsite restrooms and wash stations.
Be sure to prepare your equipment for the demands of cold-weather service by reading Winterize Portable Sanitation Equipment Before the First Freeze.
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