Follow the Recipe for Successful Customer Care

A work environment where happy employees follow these professional service standards will attract and keep good customers.

Peter Drucker famously writes in The Practice of Management that the purpose of a business is to create and keep a customer. Unfortunately, the latter of these is often overlooked. With the papers, online content, and mailers filled with so many ways to attract new customers, what...

Please login or register to view PRO articles. It's free, fast and easy!


Discussion

Comments on this site are submitted by users and are not endorsed by nor do they reflect the views or opinions of COLE Publishing, Inc. Comments are moderated before being posted.