In this industry, we’re no strangers to the challenges of public perception. Despite the essential service we provide, there’s an ongoing struggle for recognition and respect. 

It was with this in mind that the PSAI launched the “Professionalism in Portable Sanitation” course at the International Summit for Portable Sanitation this past November. The goal? To empower us with tools to elevate how we’re seen by the public and — perhaps more importantly — how we see ourselves.

“When we look at our industry, people are always looking down on it and us who work in it,” says Jacky Ward, PSAI trainer. “This led us to want to create a course on professionalism, so that we can help people view us and the industry in a better light. We want to get rid of the slang and show people how important it is to look, speak and talk respectfully, so that the end user can hopefully start treating us respectfully.”

Elevating our own standards

The emphasis on professionalism comes directly from those who know the industry best. When PSAI surveyed owners and supervisors about the most significant elements of basic service technician training, the majority stated professionalism as the most important factor. The 60-minute course focuses on practical aspects of professionalism directly relevant to daily work. We’re not just talking uniforms and cleanliness — although those are critical. The course also covered how to communicate effectively, handle difficult situations respectfully, and build professionalism into company culture. It’s training based on real challenges we face.

We know what it’s like to operate under less-than-ideal conditions — whether it’s dealing with weather, managing chaotic festival sites or navigating difficult customer interactions. This course is about equipping our workforce to not only get the job done but do it in a way that leaves a good impression. It’s about changing the narrative from “just a portable toilet guy” to being the professionals we are.

Pride and respect — on our terms

We’ve all been on the receiving end of dismissive comments — it’s part of the territory. But as an industry, we’re crucial to public health, safety and the success of countless events and projects.

The power to change how the industry is seen doesn’t just lie in public campaigns; it lies in how each of us shows up for the job. By treating our roles with the professionalism they deserve, we send a clear message about the value of our work — and the value of those who do it.

Professionalism is about more than appearances. It’s about showing that what we do matters, understanding our work’s impact, and striving for excellence. The “Professionalism in Portable Sanitation” course is one step in a larger journey of growth for the industry.

Whether it’s customer service, safety protocols, or operational efficiency, every aspect of professionalism we develop is an investment in the future of portable sanitation. And that’s a future where we’re not just recognized — but respected — for the work we do. 

If you couldn’t attend the course in November, don’t worry — PSAI will continue to offer the “Professionalism in Portable Sanitation” training. Visit our calendar at psai.org for a list of upcoming training and events.