It’s that time of year: 2024 is drawing to a close and the top 10 articles of PRO are already here. This year readers preferred to read about the resilience of other PROs, strong leadership habits, safety tips and tech how-tos for navigating AI and marketing. Review the most-read articles of 2024, check out the related articles and remember to have a merry Christmas and a happy new year!
1. What Happens When You Grow Too Fast? A California PRO Found Out.
The April PROfile featuring SOS Toilets of Richmond, California, pulled in the largest number of readers by far with a cautionary tale of too much, too soon. Owner Yaniv Gohar acknowledged his mistakes and managed to successfully recover by taking it back to portable restroom basics.
2. A Tragic Illness Forces a Son to Take Over the Family Business
The February cover story about Piedmont Disposal and Recycling in Winston-Salem, North Carolina, drew scores of readers. Owner Mack Long always planned to take over the family business, just not at 22. But Long not only stepped up, he doubled down on sanitation too.
3. Kentucky Portable Restroom Operator’s Quick Digital Recovery Brings Newfound Independence
Many readers paused over the story of Andy Zabrieszack’s business, A&A Porta Potty, losing its digital footprint overnight. Zabrieszack’s climb back to the local No. 1 spot online proves anyone can learn new tricks with the right mindset.
4. Top Tips: Don’t Narrow Your Focus, Keep Spare Parts, and Treat Your Customers and Crew Right
This July Business Incubator story caught the attention of many PROs with Al Graber’s resilience and quick thinking. When Graber found his event rental business on hold with the pandemic shutdown, he pivoted hard by launching Grand Restrooms in Clover, South Carolina.
5. Portable Restroom Operator's 8-Stall Trailer Keeps the Oregon Jamboree Jamming
If you’re keen to explore the world of portable restroom trailers like many of our video viewers this year, read on with the October PROfile Tom and Denise Turner Were Rejuvenated With a New Business in Their 60s or, if you’re ready to buy, check out our Classified Ads, Equipment for Sale.
6. 7 Business Books Every Portable Sanitation Leader Should Read
Concerns about being the best boss, leader and business owner never seemed to be far off for PROs in 2024. Continue this spirit of self-improvement with the articles The Real Impact of Leadership, 6 Soft Skills All Skilled Trades Workers Should Master and Secrets for Recruiting and Retaining Top Talent at Every Level.
7. How to Start Using AI in Your Marketing
The AI revolution of 2023 spilled over into 2024 and the portable sanitation industry was not immune to its affects. Read more about the impact of AI with How the AI Revolution Relates to Your Business Operations, How AI Tools Can Prevent Your Business From Losing Customer Leads or Think of AI as a Valued Office Assistant.
8. 7 Safety Tips to Protect Workers in Summer Heat
Worker safety was top of mind for PROs in 2024. Here are three articles to carry that safety mindset into 2025: Safety Tips to Prevent Slip-and-Fall Injuries, Top Tips to Protect Equipment From Old Man Winter and 7 Steps to Improve Safety and Worker Reliability.
9. How Social Media Videos Can Transform Your Business Marketing
The proliferation of video content on social media channels caught the attention of PROs this year. To continue exploring the world of social media marketing, check out Hammering Social Media Channels Replaces the “Cold Call”, Clever Videos Can Jumpstart Your Restroom Marketing Message and How to Craft Stories That Resonate With Customers.
10. California Portable Restroom Operators Emphasize Employee Happiness
In the final entry of our countdown, Brandon and Kasey Dutcher, owners of Platinum PRO Portables in Sun Valley, California, drew many readers with their employee-centered approach to the employment crisis.
